Short answer: Put the headline at the very top, focus it on one business announcement, and include your brand name, a relevant keyword and your target audience in 8 to 20 words.
Headline rules at a glance
Rule | What to do |
Length | 8 to 20 words |
Include | Your brand name, a relevant keyword and your target audience |
Case | Title Case, for readability (free tools such as TitleCase.com can convert it) |
Avoid | Numbers, discounts, sales terms, questions, links, exclamation marks and ending punctuation |
Don't start with | Who, what, where, when, why or how |
❌ Don't | ✅ Do |
Why Northwind Coffee Is Changing Coffee Forever! | Northwind Coffee Co. Launches Mobile Ordering App for Busy Commuters in Berlin |
Headline templates
Copy a template, then replace everything in brackets.
Product or service launch or update
[Company/Organization Name] Announces Launch of [New Product/Service/Platform]
[Company/Organization Name] Introduces [Product/Service] for [Industry/Field]
[Company/Organization Name] Expands Offerings with [New Feature/Product] for [Target Audience]
[Company/Organization Name] Introduces New Approach to [Industry/Field] with [Solution]
[Company/Organization Name] Unveils [New Platform/App] for [Benefit/Improvement]
[Target Audience] Gains Access to [Benefit] Through [Company Name]’s [New Offering]
New [Product/Service] for [Industry/Field] Announced by [Company Name]
[Company Name] Unveils [Product/Service] to Address [Industry Challenge]
Website launch or update
[Company/Organization Name] Launches New Website Enhancing User Experience
[Company/Organization Name] Unveils Updated Website Featuring [New Features/Design]
[Company/Organization Name] Introduces Online Platform to Improve [Service/Accessibility]
[Company/Organization Name] Debuts Responsive Website for [Target Audience]
[Company/Organization Name] Upgrades Website Offering [Benefit], [Feature], and [Functionality]
[Company/Organization Name] Launches E-Commerce Site to Better Serve [Customers/Clients]
Accomplishments and milestones
[Company/Organization Name] Achieves Milestone in [Field/Industry] with [Achievement/Recognition]
[Award/Recognition] Bestowed Upon [Company Name] for [Achievement]
[Industry/Field] Milestone Achieved with [Company Name]’s [New Initiative]
[Company/Organization Name] Surpasses [Benchmark/Goal] in [Performance/Quality]
[Company/Organization Name] Celebrates Success in [Area] with [Notable Achievement]
Brand announcements
[Company/Organization Name] Commits to Sustainability with [Green Initiative/Eco-Friendly Product]
[Company/Organization Name] Announces Rebranding Reflecting [New Vision/Direction]
[Company/Organization Name] Aligns with [Cause/Initiative] Supporting [Community/Environment]
[Company/Organization Name] Embraces New Technology in Brand Transformation
[Company/Organization Name] Launches Corporate Social Responsibility Program Focused on [Cause]
Events
[Company/Organization Name] Launches [Educational Program/Event] Empowering [Target Group]
[Company Name]’s [Event/Conference] Set to Unite [Industry Professionals/Stakeholders]
[Company/Organization Name] Announces Conference for [Target Audience]
[Company/Organization Name] Organizes Networking Event for [Industry/Community]
[Company/Organization Name] Supports [Cause] Through [Event/Fundraiser]
[Company/Organization Name] Hosts [Event Name] to Foster [Outcome/Goal] Among [Target Group/Industry Professionals]
[Company/Organization Name] Announces [Event Name], Aimed at Advancing [Industry/Field] Best Practices
[Company/Organization Name] to Host [Event/Workshop] to Educate [Target Audience] on [Topic/Benefit]
[Company/Organization Name] Organizes [Event Name] to Highlight [Trends/Innovations] in [Industry/Field]
[Company/Organization Name] Brings [Industry Experts/Professionals] Together for [Event Name] Focused on [Key Topic]
Location or branch updates
[Company/Organization Name] Strengthens Presence in [Market/Region] Through [Strategic Move/Acquisition]
[Market/Region] Expansion Announced by [Company Name] with [New Office/Facility]
[Company/Organization Name] Expands Operations into [Country/Region]
[Company/Organization Name] Invests in Community with Development in [Region]
[Company/Organization Name] Strengthens Global Footprint Entering [International Market]
Changes to your brand
[Company/Organization Name] Adopts New Brand Guidelines Reflecting [Mission/Vision]
[Company/Organization Name] Introduces New Visual Identity Aligning with Market Position
[Company/Organization Name] Rebrands to Emphasize [Core Values/Direction]
[Company/Organization Name] Updates Corporate Identity Showcasing [Growth/Innovation]
Sustainability Enhanced in [Industry] with [Company Name]’s [Eco-Friendly Initiative]
Financial changes
[Company/Organization Name] Secures [Type of Funding] to Accelerate [Growth/Expansion]
[Type of Funding] Secured by [Company Name] to Accelerate [Project/Growth]
[Company/Organization Name] Receives Funding for [Project/Development]
[Company/Organization Name] Gains Financial Support for [Initiative]
[Company/Organization Name] Strengthens Financial Position with New Investment
Funding, acquisition and partnership news needs verifiable evidence on Growth, Authority, Ultimate, MSN and Yahoo Finance. See which topics BrandPush can publish.
HR or staff changes
[Company/Organization Name] Appoints [Executive/Manager] to Lead [Department/Initiative]
[Company/Organization Name] Welcomes New Team Members Enhancing [Capability]
[Company/Organization Name] Announces Leadership Change with Appointment of [Position]
[Company/Organization Name] Strengthens Team with Addition of Industry Veteran
[Company/Organization Name] Promotes [Employee] to Support Growth Strategy