The headline of your press release should always appear at the very top and focus on a single business announcement, such as “Company X Launches New Product.”

When creating your headline, always include your brand name, and avoid using numbers, discounts, sales-related terms, questions, links, exclamations, or ending punctuation. Refrain from starting with words like who, what, where, when, why, or how, and aim for a length of 8-20 words.

Try to include an important keyword and name your target audience as well. Ideally, your headline should include your brand name, a relevant keyword, and your target audience. For example:
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Nike Expands Offerings with New Range of Sneakers for Professional Runners

Use Title Case for improved readability and professionalism. You can easily convert your headline into Title Case using free tools like TitleCase.com.

Below are headline templates to help you create headlines that will be approved by even the most premium outlets.

[Company/Organization Name] Announces Launch of [New Product/Service/Platform]

[Company/Organization Name] Introduces [Innovative/Revolutionary] [Product/Service] Transforming [Industry/Field]

[Company/Organization Name] Expands Offerings with [New Feature/Product] for [Target Audience]

[Company/Organization Name] Pioneers New Approach in [Industry/Field] with [Innovative Solution]

[Company/Organization Name] Unveils [New Platform/App] for [Benefit/Improvement]

[Target Audience] Gains Access to [Benefit] Through [Company Name]’s [New Offering]

Innovative [Product/Service] Transforms [Industry/Field], Announces [Company Name]

[Company Name] Unveils [Product/Service] to Transform [Industry Trend/Challenge]

[Company/Organization Name] Launches New Website Enhancing User Experience

[Company/Organization Name] Unveils Updated Website Featuring [New Features/Design]

[Company/Organization Name] Introduces Online Platform to Improve [Service/Accessibility]

[Company/Organization Name] Debuts Responsive Website for [Target Audience]

[Company/Organization Name] Upgrades Website Offering [Benefit], [Feature], and [Functionality]

[Company/Organization Name] Launches E-Commerce Site to Better Serve [Customers/Clients]

[Company/Organization Name] Achieves Milestone in [Field/Industry] with [Achievement/Recognition]

[Award/Recognition] Bestowed Upon [Company Name] for [Achievement]

[Industry/Field] Milestone Achieved with [Company Name]’s [New Initiative]

[Company/Organization Name] Surpasses [Benchmark/Goal] in [Performance/Quality]

[Company/Organization Name] Celebrates Success in [Area] with [Notable Achievement]

[Company/Organization Name] Commits to Sustainability with [Green Initiative/Eco-Friendly Product]

[Company/Organization Name] Announces Rebranding Reflecting [New Vision/Direction]

[Company/Organization Name] Aligns with [Cause/Initiative] Supporting [Community/Environment]

[Company/Organization Name] Embraces New Technology in Brand Transformation

[Company/Organization Name] Launches Corporate Social Responsibility Program Focused on [Cause]

[Company/Organization Name] Launches [Educational Program/Event] Empowering [Target Group]

[Company Name]’s [Event/Conference] Set to Unite [Industry Professionals/Stakeholders]

[Company/Organization Name] Announces Conference for [Target Audience]

[Company/Organization Name] Organizes Networking Event for [Industry/Community]

[Company/Organization Name] Supports [Cause] Through [Event/Fundraiser]

[Company/Organization Name] Strengthens Presence in [Market/Region] Through [Strategic Move/Acquisition]

[Market/Region] Expansion Announced by [Company Name] with [New Office/Facility]

[Company/Organization Name] Expands Operations into [Country/Region]

[Company/Organization Name] Invests in Community with Development in [Region]

[Company/Organization Name] Strengthens Global Footprint Entering [International Market]

[Company/Organization Name] Adopts New Brand Guidelines Reflecting [Mission/Vision]

[Company/Organization Name] Introduces New Visual Identity Aligning with Market Position

[Company/Organization Name] Rebrands to Emphasize [Core Values/Direction]

[Company/Organization Name] Updates Corporate Identity Showcasing [Growth/Innovation]

Sustainability Enhanced in [Industry] with [Company Name]’s [Eco-Friendly Initiative]

[Company/Organization Name] Secures [Type of Funding] to Accelerate [Growth/Expansion]

[Type of Funding] Secured by [Company Name] to Accelerate [Project/Growth]

[Company/Organization Name] Receives Funding for [Project/Development]

[Company/Organization Name] Gains Financial Support for [Initiative]

[Company/Organization Name] Strengthens Financial Position with New Investment

[Company/Organization Name] Appoints [Executive/Manager] to Lead [Department/Initiative]

[Company/Organization Name] Welcomes New Team Members Enhancing [Capability]

[Company/Organization Name] Announces Leadership Change with Appointment of [Position]

[Company/Organization Name] Strengthens Team with Addition of Industry Veteran

[Company/Organization Name] Promotes [Employee] to Support Growth Strategy

[Company/Organization Name] Hosts [Event Name] to Foster [Outcome/Goal] Among [Target Group/Industry Professionals]

[Company/Organization Name] Announces [Event Name], Aimed at Advancing [Industry/Field] Best Practices

[Company/Organization Name] to Host [Event/Workshop] to Educate [Target Audience] on [Topic/Benefit]

[Company/Organization Name] Organizes [Event Name] to Highlight [Trends/Innovations] in [Industry/Field]

[Company/Organization Name] Brings [Industry Experts/Professionals] Together for [Event Name] Focused on [Key Topic]