Use these guidelines when you upload your own story. Following them helps avoid revisions and publisher rejections.
Choose one clear business announcement
Your story should focus on one recent, verifiable announcement about your business, product, service or organization.
Good topics include product launches, company milestones, new locations, events, staffing changes and other genuine business updates.
Before writing, check our accepted businesses and topics.
Headline
Use 8 to 20 words.
Clearly state the business announcement.
Use a factual, news-style headline rather than a sales pitch.
Avoid links, questions, exclamation marks, discounts and promotional calls to action.
Summary
Place a short summary directly below the headline. Keep it to a maximum of 45 words and use it to add context without repeating the headline.
Writing style and structure
Write in the third person. Use first-person wording such as "we" or "our" only inside direct quotes.
Cover the essential who, what, when, where and why near the beginning.
Keep the tone neutral, factual and easy to understand.
Avoid exaggerated claims, sales language, testimonials and unverifiable statements.
Use short paragraphs and clear spacing.
Subheadings and bullet points are accepted on Access and Growth. Premium outlets may apply stricter formatting, so simpler formatting is safest for Authority and Ultimate.
Links
You can include up to 5 links in the article body. Use descriptive linked text rather than pasting long raw URLs into the story.
Check every link before submitting the article.
Length
Articles should normally be between 350 and 1,200 words. Around 500 to 750 words works well for most announcements.
Images
A maximum of 2 images can be included in an article.
Use clear, high-quality JPG or PNG images when possible.
We recommend at least 800 pixels in width.
Place images below the summary, on their own line.
Do not add hyperlinks to images.
Do not use violent, adult, drug-related or otherwise unsuitable imagery.
See image requirements for file formats and size recommendations.
Quotes
A relevant quote from a named spokesperson can add context and authority. Always include the spokesperson's full name and role. Do not use customer testimonials as press-release quotes.
Third-party names and claims
Claims about partnerships, acquisitions, funding, endorsements or other third parties may require supporting evidence or authorization. See third-party authorization letters.
Public contact details
News outlets require public contact information at the end of the story:
Business name
Contact name
Contact email
Website
Country
Phone number and address are optional unless specifically requested.
Before you upload
Proofread the article.
Check all names, facts and links.
Confirm any third-party claims.
Make sure the story matches the topic rules for your chosen package.
When ready, place your order and choose Write Your Own Story, then upload the article file.