While we have had a lot of success in helping brands get on the first page of Google, it's quite a challenge to rank for even one keyword (aka search term), and it's not something we can guarantee. Here, we will explain the challenges of getting on Google's first page, how to improve your chances, and what you may expect from using our service.
Why am I not showing up on Google?
Many people think that if you publish online content that uses your name, brand name, or keywords, the content will appear at the top of Google when you search for those words. Unfortunately, this is not always the case. Google considers thousands of factors and often has millions of pages competing for the top result spots, which means your content may be buried below millions of other results.
Since Google uses algorithms and AI to sort and filter their search results, there's also the possibility that they don't even consider your publication relevant to your search phrase, meaning that Google does not show your content in the results for your search. This can be the case no matter how relevant your content actually is to the search terms.
Another thing to consider is that you can use countless words and phrases when searching on Google. So, even if you don't see the links you expect with the words you choose, your publications might be the first to appear with other search terms, so get creative with your searches.
We will always do our absolute best to get your publications on the first page of Google for relevant search terms, but ultimately, the decision falls upon Google to decide what results to show for your searches.
Why do I only see some publications on Google?
Google aims to provide diversity in its search results, so they filter out identical content. This means that you may only see 1 or 2 publications for a search that Google considers relevant since all the news sites publish your same news story.
Seeing limited results for a Google search does not mean that Google has not indexed all your publications. Their filter makes it hard to find all your publications on Google. But, in most cases, you can see more publications when searching for your exact headline.
Usually, running a Google search for your headline the day after your publications go live shows almost all of your publications in the search results. There seems to be a slight delay between when Google indexes our publications and when their filter is applied.
Competing for the top results on Google
Getting on the first page of Google strongly depends on keyword competition. If many sites are trying to rank for the same search term (aka keyword), it will be harder for our publications to get onto the first page of Google. But if your search term does not have a lot of competition, the publications have a much better chance.
You can see the competition for a keyword right at the top of a Google search. In the below example, about 158,000 web pages are competing for the first page for the keyword brandpush
As a general rule, the fewer websites you see competing for a keyword, the better chances your publication has for ranking on that keyword, assuming the keyword is used within the article. Our service performs better at ranking unique search terms and names like your brand name.
Ranking our publications on the first page of Google
Our publications have a substantial advantage over other off-page SEO services (such as guest posting, PBNs, and link insertions) because our partnered news sites are already well-established and have a lot of authority. So, within a day or two of your articles going live, they may already start to rank on the first page of Google for some low-competition keywords.
When your report is completed, you may see some of the keywords your publications are ranking for:
To find this section of your report, click on the First Page Rankings button at the top or scroll down past the publications section. If we cannot find your publications ranking on Google's first page for any keywords you have provided in the order form, then this section will not be included in your report.
It's important to understand that the rankings that we find your publications ranking for are just a tiny sample taken on one day. Your publications may rank on Google's first page for many more search terms, even if we find none. Google's results vary between locations, dates, and a user's search/browsing history.
Ranking your website on the first page of Google
Getting links to your website placed on our partnered news sites holds a lot of weight with Google since the news sites have quite a high authority.
These 'backlinks' act as votes that your website is relevant for keywords used in the link text, headline, and article. This then signals Google to consider your website a better result to display for those keywords, ranking your website higher in their search results. The "votes" from our news sites have more weight than most other sites because of the high authority of our partnered news sites. Even 'no-follow' links from high authority news sites have proven to impact a website's position on Google positively.
Typically, websites can take weeks, months, or even years to get onto the first page of Google. To rank your website on the first page of Google, you may need to order multiple times so that Google continues to see you and your website mentioned on news sites and then decides that you're more relevant and moves your site higher on their search results. We recommend at least one order per month in this scenario. For more competitive keywords, you will need to do a lot more work, such as on-page SEO and other link-building campaigns, in addition to our service.
But, even if your website does not rank on the first page of Google, our publications still have a better chance of doing so in most cases. Either way, our service will help make your brand stand out with news articles posted on very high-authority and well-known news sites that your competition may be unable to reach.
How to improve your chances of getting on Google's first page
There are several things you can do to help your publications rank on the first page of Google.
Choose keywords with fewer search results. Aim for search terms that have less than 100,000 results on Google.
Choose one main keyword to target and use it in the headline. Just ensure the headline still appeals to the reader and summarizes your article.
Limit the article to 3 main keywords and use variations of those keywords. For example, if your keyword is 'best restaurant in Los Angeles', you could include' top Los Angeles restaurants' or 'favorite restaurant in LA'.
Use your keywords as the text for links.
Make your content as easy to understand as possible.
Include an image and links to relevant pages on your site.
This may sound like a lot to consider, and it's just the start. For the best chances of getting on the first page of Google, we recommend including a writing package with your order. Our writers use the best practices to improve the likelihood of getting the publications on Google's first page.
Challenging topics and niches to rank
Some keywords are tough to rank on Google due to the niche. Google tends to refrain from showing publications and websites about controversial niches such as pharmaceuticals, cryptocurrency, weight loss, CBD, and supplements.
While we will try our best to promote websites in those categories, we may be restricted to our Limited Package. Regardless of the quality of content, authority of news sites, and competition, it's still possible that Google will not show any of our publications on their first page for relevant search terms.