Here are the SEO terms you will see most often in BrandPush reports and support guides.

Search engine optimization is the process of improving how easily a website or page can be discovered through search engines such as Google.

A ranking position is where a page appears for a particular Google search. Positions can change by location, device, time and user.

Domain Authority is a third-party metric created by Moz. It estimates how likely a domain is to rank compared with other domains. It is not a Google metric.

Similarweb provides estimates of website traffic and popularity. These are estimates, not publisher-reported visitor counts.

A page is indexed when a search engine has discovered it and added it to its searchable database. Indexing does not guarantee that the page will rank for a particular keyword.

A keyword is the word or phrase someone searches for. When ordering, you can provide target search terms to help guide the story. We recommend keeping the focus narrow rather than trying to target many unrelated terms.

A backlink is a link from another website to your website. BrandPush publications can include links back to your site, subject to the writing and publisher rules.

Anchor text is the clickable wording used for a link. Clear, natural anchor text helps readers understand where the link leads.

A normal link can be followed by search engines. A nofollow or sponsored attribute tells search engines how the publisher wants the link treated.

BrandPush does not guarantee that every publication will use dofollow links. See Will backlinks be do-follow?

The BrandPush "As Seen On" trust badge displays logos from the outlets that published your story. It is included with completed orders and can be customized for your website.

UTM parameters are tracking values added to a URL so analytics tools can identify where a visit came from.

A landing page is a page designed around one campaign or action, such as signing up, requesting a quote or buying a product.