A backlink is just a clickable hyperlink (aka link) from one website to another. It's important for SEO (Search Engine Optimization) because search engines such as Google consider backlinks as a recommendation from one website to another, and backlinks from a higher authority website typically hold more weight.

Here is a sample backlink to our own homepage: Visit BrandPush

Every publication we create will contain at least one backlink to your website or social media account. So, you will receive at least one backlink for each news outlet listed in your full report.

It's important to note that third-party backlink trackers often take many months to scan the entire internet and find all backlinks. So, manually verifying backlinks using the guide below is much more accurate.

You can also verify which backlinks have been Indexed on Google via the Google Search Console. We have a guide here: How to use Google Search Console to track indexed backlinks.

As mentioned above, every publication we create on news sites will contain at least one backlink to your website or social media account. This is very easy to verify by following these steps:

1. Open your report and scroll down to the Publications section

2. Click on the name of any of the news outlets to open the live publication

3. Scroll through the publication. You will always see a backlink to your website or social media in the Contact details at the end of the news story:

Depending on your article, you may also see backlinks within the publication content itself:

You can click on these backlinks to be taken directly to your website or social media, verifying that the backlink exists and is live.